What you are imploring sounds nice, but, c'mon, since are system is depends on us being frivolous it's pointless to waste breath on getting individuals to be more conscious of how they spend discretionary income. Seriously, if everyone started acting with a conscience over night then we'd all be fucked. At any rate, for now all I can do is recommend Paul Hawkens' book Natural Capitalism which addresses all of this from the wholistic point of view. Also, check out STOPLITTERING.COM